How to Write Sales Copy with AI (5 David Ogilvy Inspired Tips for Instant Results) | by Phil Solinger

“People don’t buy from clowns.” David Ogilvy’s words ring true as ever, even in the age of AI.

When it comes to writing sales copy that works, technology alone won’t do the job — what matters is how you use it to persuade.

AI can be a powerful ally, yes — but only if you wield it with the focus and finesse of a seasoned copywriter.

It can analyze data and suggest phrases, but it’s up to you to turn those into messages that speak to your customer’s deepest desires. In the pages that follow, you’ll learn not just how to use AI, but how to guide it in writing sales copy that compels, convinces, and — most importantly — sells.

Here’s your roadmap to doing just that.

AI tools are extraordinary, but they need your direction. Feed them your core selling points and benefits, and let them suggest variations. But don’t just accept them at face value — keep the best and refine the rest. AI can generate ideas, but you must inject the persuasion.

Simplicity sells. For beginners, AI can help eliminate unnecessary jargon and provide structures that work, like AIDA (Attention, Interest, Desire, Action). Start by asking AI for headline ideas, but remember: a headline must grab the reader immediately. Use clear, direct language that speaks to their emotions and needs.

In Ogilvy’s world, long copy often outsells short. Use AI to experiment with long-form copy — outline the features and benefits in detail, and aim for a tone that speaks directly to your reader as if you’re talking to them face-to-face.

Start with a compelling story, just as Ogilvy would, especially one that showcases a problem your product solves. AI can help you generate story starters, but refine them to make them personal and authentic. Remember Ogilvy’s words: “The consumer isn’t a moron; she’s your wife.” Write as if you’re talking to someone close to you.

Structure is everything. Every sales letter needs a gripping headline, a clear promise, a problem it solves, proof, and a call to action. Use AI to brainstorm, but keep refining to ensure each part resonates deeply with your audience’s desires.

In the end, AI is a brilliant tool for inspiration and structure, but let your insight polish the final copy. A sale is not won with words alone; it’s won with authenticity, clarity, and a relentless focus on your audience’s needs.

So…

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Check it out now and see how you can get the words that sell in your hands, crafted to perfection and primed to convert — simply, swiftly, and at a price that makes sense.

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